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This area of Tel Aviv was built in the 1930s and 1940s by architects who either came from Germany or were educated there. The result is a wealth of Bauhaus style buildings that were adapted to Tel Aviv's Mediterranean climate, featuring many large windows, balconies, etc.
Tel Aviv was also declared a World Heritage Site because the municipality had the good sense to preserve the unique garden city planned by Patrick Geddes. He was in charge of planning in the Palestine British Mandate government in the 1920s and 1930s. He planned a city of boulevards and gardens, as well as small green areas and places of rest around the city. One of the important aspects of the city plan was parceled buildings, which means that each building was a stand-alone on its own green plot as opposed to the row houses that were current in Europe. Tel Aviv is a major example of a Patrick Geddes garden city.
Tel Aviv was declared a World Heritage Site because of the Bauhaus and Geddes elements, but in the citation the UNESCO committee also mentioned the city's varied and unique mix of architectural styles in the historic center. They named the area the White City because the original facade of the buildings was white. The architectural style is eclectic Mediterranean and Central European. It is doubtful whether such a mix of agricultural styles exists anywhere else in the world.
The municipality of Tel Aviv has declared more than 1,000 buildings as historical landmarks that cannot be torn down but should be renovated. Of these, 150 cannot be touched at all and can only be restored to their original form.
Many of these buildings are in a dilapidated state because their owners could not afford even the most rudimentary maintenance work. The cause for this was a law passed in 1940 in all parts of the British Empire that froze rents for the duration of the war. In the UK, this law was not removed from the statute books until the 1960s. In Israel, it is effective to this day.
The result was catastrophic for landowners. Rents were frozen, inflation was rampant; consequently, rents dropped to nothing. Landlords who were not getting any income had no money to make repairs or maintain their buildings. Many of the original landlords have since passed away.
Today, the new owners who are aware of the potential value of their property are busy trying to buy out the tenants who most probably bought their tenancy rights on the payment of key money. The new owners refurbish the building and then sell the apartments. As apartments in historical buildings, they fetch premium prices, even in the current slack real estate market. Old mansions in the vicinity of the lower part of Rothschild Blvd. are being purchased by law firms, financial houses and corporations and are refurbished as plush offices.
One of the reasons for the popularity of the Bauhaus style in Israel was that it was closely associated with the social democratic movement in Central Europe. Since the mid-1920s, the dominant political ideology in the Jewish Yishuv in Palestine was social democratic. With the establishment of the State of Israel, it was still very much so. In the 1950s very few apartment buildings were built in the Bauhaus style, but many public buildings were.
One of the most striking examples of Bauhaus architecture is in Dizengoff Square. All the buildings facing the square are in the Bauhaus style. Public Bauhaus buildings include the Mann Auditorium, Zionists of America House, the Helena Rubinstein Pavilion and the headquarters of the Histadrut, the Israel federation of labour.
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